Keith is a partner with the RedFlash Group, a national consulting firm that provides marketing and communications outreach for the EMS, public safety and healthcare markets. He is the founding editor of JEMS, the Journal of Emergency Medical Services, and continues to sit on their editorial advisory board.
With a professional network cultivated over more than 40 years, Keith has a special gift for bringing together stakeholders and building partnerships. He plays a hands-on role with various RedFlash clients, leading marketing strategy and execution, government and nonprofit outreach, consensus projects and other initiatives. Throughout his career, he’s served on numerous boards and is a familiar face at meetings of national importance. The father of an animal-loving daughter going to UC Davis, he holds the office record for Most Fostered Puppies. Originally from Wisconsin, he’s also fiercely loyal to the Green Bay Packers.
“Having lived most of my life in California, I care about my adopted state and community, and what kind of service my family would receive if they ever needed to call 911. I understand the challenges that EMTs and paramedics have to overcome and the insights they can provide. The California Paramedic Foundation gives them not only a voice but a means to make a difference."